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Every Move Matters.
At Atlas Van Lines Canada, we believe every move matters — not just where people are going, but how we show up for the communities we serve.
That belief goes beyond moving homes. It’s about moving in ways that make a difference.
That’s why every move booked with Atlas helps put meals on the table for families in need across Canada, through our ongoing support of local food banks and our partnership with Food Banks Canada.
This Family Day, that commitment matters more than ever.
Family Day Should Be About Togetherness — Not Choosing Between Food and Heat
Family Day is meant to be a time for connection.
A long weekend. Shared meals. Kids at the table. A moment to slow down.
But for far too many families across Canada, this time of year brings a different reality — one filled with impossible choices no family should ever have to make.
Do we pay the rent, or buy groceries?
Do we turn up the heat, or make sure the kids eat?
Do we skip meals today, hoping tomorrow will be better?
These are not abstract questions. They are being asked right now, in communities across the country.
The Reality Families Are Facing This Winter
The demand for food banks in Canada has reached historic levels — and families are at the centre of the crisis.
- Nearly 1 in 4 food bank clients are two-parent families with children, up from 19% just a few years ago
- Over 700,000 visits to food banks every month are made by children
- Almost 1 in 5 food bank users is employed, yet still unable to make ends meet
Behind every statistic is a family doing their best — working, budgeting, sacrificing — and still coming up short.
Parents are skipping meals so their kids don’t have enough to eat.
Families are going without winter boots or snowsuits to stretch the grocery budget.
Households are one late payment away from eviction in the coldest weeks of the year.
This is not what Family Day should look like.
Why Food Banks Matter More Than Ever
Food banks are more than a source of food. They are a lifeline.
They offer families:
- Immediate access to healthy, nutritious meals
- Support delivered with dignity and care
- Breathing room — time to stabilize, regroup, and plan ahead
And when families don’t have to worry about their next meal, something powerful happens:
- Parents can focus on work or education
- Children can concentrate at school
- Futures begin to feel possible again
But food banks are under immense strain. Demand has more than doubled in the past six years, and many are struggling to keep shelves stocked and doors open.
That’s why support — especially at moments like this — matters so much.
Standing With Families and Communities Across Canada
Atlas Van Lines Canada agents live and work in the communities they serve. They see firsthand how economic pressures affect families, neighbours, and local food banks.
That’s why Atlas is proud to partner with Food Banks Canada during this critical time.
In recognition of Family Day and the urgent needs families are facing this winter, Atlas Van Lines is matching all donations dollar-for-dollar — up to $25,000 — until February 16.
That means every gift goes twice as far.
Just $42 becomes $84, providing enough nutritious food to help feed a family of four for two full weeks.
More Than a Meal — A Path Forward
When families receive support at the right moment, the impact lasts far beyond the food on the table.
It means:
- Parents don’t have to choose between groceries and rent
- Kids can enjoy school lunches without worry
- Families can focus on building, not just surviving
It means Family Day can once again be about what it’s meant to be — togetherness, stability, and hope.
How You Can Help
Right now, families across Canada need all of us — individuals, businesses, and communities — to show up.
Through the Every Move Matters commitment, Atlas Van Lines Canada is proud to stand alongside Food Banks Canada to help ensure no family has to face hunger alone this winter.
If you’re able, consider making a gift during the matching period. Your support helps keep food banks strong today — and builds a more resilient system for the future.
Because every move matters.